how to build domain authority | how to boost your domain authority

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1 Jul, 2023
There are many ways to determine the quality and authority of a site. However, Domain Authority is one of the most widely used SEO metrics to assess the overall caliber of a website.

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You can use a website's DA score in several ways. Including more effective SEO.
Read on to learn everything you need to know about Domain Authority!

Many websites compete for high ranking in Google. Creators are constantly coming up with new ways to improve their marketing plans and their website rankings. While these efforts contribute to your ranking, they alone are not enough. Google has to account for over 200 factors when determining your ranking on search engine results pages (SERPs).

But how do you measure or even predict a website's authority?

While several tools can be used to predict a website's ranking in the SERPs, such as ahrefs' domain rating, one of the most popular metrics is one invented by Moz, known as

When it comes to search engine optimization (SEO), many factors affect page rankings.

After all, the competition for the first position is huge, and competitors know how to get websites to be considered a reference by Google's algorithm.

So, working on some decisive points like Domain Authority (DA), puts your company in a prominent position.

But the million dollar question is: What exactly is a good domain authority?

DA is not something you build quickly. The sooner you understand this concept, the better. After all, building an optimized online presence takes time

Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies.

But what does this metric actually mean? Should we really strive to improve it? Will a higher domain authority help us rank better in Google?

Domain Authority can be a very useful metric for knowing a website's status relative to similar competitors, but we must emphasize that it is not a ranking factor for Google.

In this post, we're going to define what Domain Authority is - and what it isn't - and what you might want to consider to optimize it.

What is Domain Authority?

how to build domain authority | how to boost your domain authority

To have a successful brand, you need to get your e-commerce site as high as possible in the search engine ranks. Sometimes, though, you don't really know how well your site is actually doing. Even when you think you're doing all the right things, it's still not as high in the search results as you'd hoped.


In this case you can check your Domain Authority (DA) to see how your website is actually perceived. Domain Authority is a search engine ranking score that provides a measure of how successful a site is in search engine results. It was created by the software development company Moz, and gives an overview of possible search engine performance.

It gives sites a score between 1 and 100, with the higher end of the scale representing a better result. Finding your score helps you build your brand and create a website that you know clients and customers will want to engage with. It will also help you see areas that may need further improvement

DA is a popular replacement for Google's PageRank.

Determining what is and isn't domain authority is really important to point your digital strategy in the right direction.

Domain Authority (DA) is a metric first developed by Moz that estimates how likely a domain is to appear in SERPs compared to its competitors:

It is important to highlight that Google does not use Domain Authority as a ranking factor to determine how to rank websites. So this is not a metric that will improve your ranking in search engine results pages (SERPs). However, Domain Authority is a good indicator that will help you evaluate your website's performance against competitors.

Nowadays, this metric is not only used by Moz. Various SEO tools such as SEMrush have developed their own authority metric — an algorithm that uses data from backlinks, referring domains or search traffic, among others, to determine an authority score. So, while it's not an official ranking factor used by Google, it's a useful metric to know about your site's health relative to your competitors.

Domain Authority is a scale that measures how well a website ranks in Google's SERPs.

This metric was created by Moz, and is currently used by all companies worldwide as it greatly influences the brand's online strategies.

Although it is a very famous and respected index in the market, Google itself does not consider it while ranking sites.

However, it is important to clarify that, nevertheless, DA is still a metric worth pursuing.

Why? Factors used to measure a website's domain authority.

Domain Authority is the premier SEO metric used to assess the overall caliber of a website. This is a search engine metric developed by Moz that predicts how well your site will rank in search engine results pages (SERPs). The range is from 1-100. Domain authority is also called domain rating on Ahref.

The higher the score, the more likely the website is to rank. Number of links and link strength are among the factors used to measure the strength of a website in terms of DA.

What's a good domain authority score?

Moz's Domain Authority Search Engine Ranking Score ranges from 1 to 100, with higher numbers meaning better results in the SERPs. To define this metric, the SEO tool considers both the quantity and quality of links a webpage receives.

If a page has backlinks from high authority pages — such as Google, Wikipedia, official pages, famous newspapers or magazines — it is more likely to score better.

Depending on the type of industry or website features, some are more likely to get backlinks than others — and will be more effective.

For example, a training center may seek links from national newspapers, university and academic articles or government sites. A local business website, on the other hand, would probably prefer to link to a regional newspaper or industry magazine, since those backlinks are more valuable to the business's target audience, even if they don't have the highest domain authority.

Determining good domain authority, then, is different for every business. In the end, it is important to analyze your top competitors and make useful decisions for your own website based on your rankings as well as your competitors' rankings.

What is Domain Authority and Why is it Important?

Simply put, Domain Authority is a score used to predict a website's ability to rank in SERPs on a scale of 1 to 100. The higher the score, the better the website's ability to rank.

Domain Authority is calculated using over 40 factors including how many backlinks you have, the quality and relevance of your backlinks, the quality of your content, social signals, SEO performance and root domains. Websites with numerous high-quality backlinks, such as Wikipedia, have higher domain authority. A website with little to no relevant inbound links may have a low score.

Given the logarithmic nature of domain authority, it's harder to increase your score once you're higher in the rankings. If you start with a low score, say 10 to 20, it is easier to jump to a higher score than to increase from 70 to 80.

Your domain authority can also decrease if high-authority websites get a lot of backlinks.

Domain Authority is not a metric used by Google (PageRank) and does not affect SERPs. But even if Google doesn't use it as a ranking factor, domain authority is still important because it still has a correlation with your SERP ranking. Even though it's not a metric used by Google, Domain Authority is still a very useful tool to use to predict your website's ability to gain organic traffic from the search engine giant.

What supports Domain Authority as a metric

Over the years and as the study of SEO has deepened, leading authorities on the subject have come to understand what influences website rankings.

Beyond basic web optimization issues, certain factors have a direct impact on a domain's authority.

Most notably, we can consider the total number of links to a site and their quality (whether they are from good authority sites).

There are other additional reasons, but Moz isn't so clear about what they are.

The fact is that, so far, this metric has proven to be very close to what reality brings. Sites with good DA generally rank well in Google's SERPs.

How Domain Authority is Calculated


Moz looks at 40 factors to calculate the DA score. This includes things like root domains or inbound links. The latter is particularly important in calculating scores, as a site with a high amount of inbound links from authoritative and relevant domains will score higher.

Say, for example, you run a broadband farm. It won't be enough to just talk about your product, you need to have inbound links to your blog posts, product pages and more to help you score higher. Sites with no inbound links have an authority score of about one

The issues with Domain Authority

One problem with the Moz scoring system is that when you score a high rating, it's harder to improve than when you score low. So, for example, if you score 70, you need to put more effort to improve your score than if you score 30. This means, if you create a new, successful marketing campaign to increase traffic or get rid of any bad links, the impact on your DA score will still be minimal.

To add to this, there is a possibility that your domain authority will decrease through no fault of your own. This occurs when a globally popular site, such as Twitter, receives a high number of backlinks or otherwise improves. This automatically pushes your site down in comparison search rankings and lowers your score.

This basically means that you will always be compared to sites with the highest domain authority. These are sites like Amazon or Wikipedia that you can do little to compete with. So, when it comes to getting a 'high' score, the best thing to do is to try and achieve a score that is higher than your most direct competition.

Because of these limitations, you should not use the DA score as the only indicator of how successful your site is. It should be used as a comparative measure rather than an absolute one.

One thing to remember is that the DA score of a new business will always be one. So, if you're a tech start-up and you're desperate for the keyword "send fax from computer," you've got some work to do to reach the type of DA that can get you on the first page.

How can I check my Domain Authority?

At Moz, you can check your website's domain authority for free with Link Explorer. You just need to enter the root URL of your domain (eg HubSpot.com) and your webpage's Domain Authority Score will be displayed automatically.

The digital tool also provides other features - such as the number of unique external linking domains (linking domains), the number of unique pages linking to a page (inbound links) and the total number of keywords for which this website is ranking. Among the top 50 positions on Google (ranking keywords), among other metrics.

Domain Authority vs. Page Authority


While Domain Authority measures the likelihood of an entire web domain to rank in the SERPs, Page Authority focuses specifically on the likelihood of ranking each page of the website individually.

This enables you to analyze the performance of individual pages – such as blog posts or product pages – that may need some fine-tuning to get a higher score.

The Page Authority Indicator can help you prioritize and define the next actions to develop within your digital strategy based on the pages with the greatest opportunity for improvement.

Page authority measures the ranking power of individual pages on a website while domain authority measures the ranking power of an entire domain or subdomain. Page Authority was also developed by Moz.

Remember: When it comes to increasing your DA, increasing the page authority of individual pages on your site can help increase your site's domain authority overall.

For example, you can create guest post links on different pages of your website to increase their page authority.

Domain Authority vs PageRank

PageRank (PR) is an algorithm developed by Google founders Larry Page and Sergey Brin to score the importance of a page on a scale of 0 to 10.

Google's PageRank calculation uses the number and quality of links pointing to a web page to measure its authority. Websites with more number and higher quality of links will have higher PageRank.

Toolbar PageRank, colloquially called, no longer exists as Google has stopped updating it publicly.

Like Domain Authority, PageRank is on a logarithmic scale. However, Domain Authority is calculated with a wider range of metrics than PageRank.

Moz uses an algorithm similar to PageRank, MozRank, as one of the factors for calculating DA. Like PageRank, MozRank looks at the quantity and quality of linking pages to determine its score.

Domain Authority vs Authority Score

The Authority Score metric is developed by SEMrush. Like Domain Authority, Authority Score evaluates the quality and quantity of links connecting domains. It does not use the same calculations used by Moz.

Like DA, authority scores are updated frequently to measure the impact of SEO and link building efforts of anyone doing SEO.

Although these ratings are not interchangeable and their scores may differ, you can reliably use them both to assess the quality of a website.

how to build domain authority


Now, let's put this into practice: How can you build domain authority and rank better than your competitors?

As Google points out, it's not just the total number of links to your site or the total number of domain links, but the quality of those links, that are relevant to understanding what your website is about.

To build domain authority, here are some tips to keep in mind:

1. Quality before quantity. Prioritize relevant backlinks, over thousands of unremarkable ones.

2. Analyze your backlinks, and make sure all interesting sites with backlinks have a do-follow.

3. Create quality content, which makes it easy for you to get natural backlinks

4. Create content focused on your core audience, which can be interesting to them and can go viral.


5. Update your old content. Visit those pages with unindexed content or low Page Authority scores and add new information of interest to the user.

6. Identify your competitors and compare yourself to them. Analyze the things you do and don't do that can help you increase your website's visibility.

7. Study where your main competitors get backlinks from. Can you get similar ones, too?

8. Disseminate your web content in an original and unique way through social media or other channels like newsletters

Building your domain authority is a long-term strategy — it takes time and you don't see immediate results. However, following these practices will help you increase your website's visibility in SERPs to increase your site traffic.

How to Get the Best Score Possible

Because of the complexity behind the DA score, there isn't really a set level that defines a good or bad score. However, if you want to get ahead of the competition, you should aim to score higher than their domain.

There are three principle ways to do this.

1. Auditing your link profile.

A link profile is a list of all the backlinks to your website. To boost your score, Google likes it if the links are from high authority sites. So, if your links are about fashion or "What's a fax number?" They should be from more trusted sites. Using an SEO tool will help you understand which links are healthy and which should be changed.

2. Create engaging content.


Engagement metrics like bounce rate or organic traffic can make a big difference in your score. Therefore, to increase your rating, you need to create quality content to attract people to your site and keep them there.

3. Earn high-quality backlinks.

Doing this is an essential part of increasing your DA score. You can use something called the 'skyscraper method' to do this effectively. It's a content marketing method that involves evaluating your competitors' content and making sure yours is better. Thus, it is more likely to earn more valuable backlinks.

What is a Good Domain Authority?


To know what a good domain authority is, you need to check how well a website scores on a scale of 1 to 100, with 100 being the best possible score.

When Moz created this metric, they made the tool available for website analysis. You can check DA using Moz's Keyword Explorer tool.

Consider ranking website domain authority:

1. Scores between 40 and 50 are considered average.
2. Domain authority between 50 and 60 must be rated as good.
3. A score above 60 rates the domain authority as excellent.

It is also important to acknowledge the different contexts when evaluating DA.

If you run a small business website with SEO optimization and still get around 40 points, that score can be considered very good.

However, requirements vary for large company sites.

With more work and investment energy, you must expect to achieve great DA values.

If the score does not reach above 60, the assessment is poor considering this context.

Checking Your Website’s Domain Authority

There are several ways to check your domain authority. You can use Moz's Link Explorer, MozBar, or Keyword Explorer's SERP Analysis section.

How can I check my Domain Authority?


HOTH provides a free Bulk Moz Domain Authority (DA) checker tool that you can use to check domain authority for multiple sites at once.

There are other SEO tools that provide DA for a given site.

You can view websites' DA while browsing using MozBar, Moz's Keyword Explorer, or use Moz's Link Explorer to find DA (this tool also provides a backlink analysis).

How Important is Domain Authority for SEO?

Tracking domain authority is a task that requires consistency.

It's like baking a cake: if you don't check the oven from time to time, the cake will burn.

With websites, the same observation is fundamental. If your domain authority doesn't have strict oversight, you risk making your site less worthy than your competitors.

This need for constant monitoring and updating is very common for SEO.

There is always room for improvement, and if you don't work on it, your site will likely lose ranking positions.

Therefore, it is important to monitor your domain authority so that more and more, you can rank your site higher in SERP and still get good traffic.

Next, check out some points that show how important monitoring this metric is for your site!

Good ranking


Every company wants its website to appear in the first result of Google's SERP.

Achieving this position requires consistent and organized SEO work. In these efforts, the DA helps monitor progress.

The higher the score, the more likely you are to achieve a better position in the SERPs. However, remember that your competitors are also working to achieve the same.

In other words, good domain authority alone is not enough!

Adhering to a number of SEO requirements including using keywords well is essential for high rankings.

PARAMETERS OF GOOD SEO WORK

The work of SEO will never stop being important.

Google's algorithms constantly update their parameters, so improving your site must be a continuous process.

When you know how to answer the question "what is a good domain authority", you are in control of DA.

This work is essential to ensure that your site not only ranks but also achieves good positioning.

Optimizing for the web will allow you to capture more qualified traffic and give your company relevance.

So if you always monitor your domain authority results, you can also measure whether your SEO work is good or not.

Basis of good comparison

One of the main benefits of measuring domain authority is that you can analyze your competitors.

Just as you can analyze your URL, you can analyze the companies competing with you in the marketplace. Enter the other company's link in the search bar on Moz's page.

This basis of comparison helps you understand how hard the marketing team has to work and what effort is required to implement them.

How is Domain Authority scored?


Moz scores domain authority from 1 to 100 points on a logarithmic scale.

The strength of a DA rating increases exponentially on this scale. Increasing your website's DA from DA20 to DA30 is easier than increasing it from DA80 to DA90.

How Is Domain Authority Calculated?

Factors used to calculate a Domain Authority Score include the root domain referred to and the total number of links pointing to a given website.

Links to other websites are like votes, and the more votes a website gets, the higher the DA of that website.

But not all votes are equal. The authority of each linking root domain and the number of individual links they link to can accordingly help the ranking strength of the site.

How to Improve Your Domain Authority Score

Websites with more high-quality external links rank higher on the domain authority scale, while smaller websites with fewer inbound links start with a lower score.

To improve your Domain Authority Score, here are some things you can do:

Build a Strong Link Profile


One of the most important metrics is your link profile. To build a strong profile, or your off-page SEO, you need to have incoming links from both high-authority and related websites. Also avoid getting bad links or remove any low quality links from your page.

Optimize your on-page SEO


On-page SEO is just as important as off-page SEO in improving your DA score, so make it a priority to optimize all of your on-page code, from title tags to content.

Create consistent and high-quality content


Having linkable content is crucial if you want affiliate sites to link to it. Make sure you create content that is published regularly and relevant to your target audience. Apart from that, your content should be well written and informative.

Get high-authority and traffic-driving links

Even if you ignore domain authority scores overall, having links from high-authority sites will make your website more relevant. Having traffic-driving links will strengthen your site's relevance when it comes to searches and is a factor that can affect your ranking results. Remember that not all links are created equal. Some are spammy and may eventually be discounted.

While it may be tempting to focus solely on having a high Domain Authority Score, remember that DA only serves as a predictor of your site's ranking power and should therefore be used as a comparative metric. This should not be seen as final in terms of ranking.

Rather, you should use this information to focus on getting high-quality and relevant links that can contribute to your Domain Authority Score and ranking. Creating engaging content and regularly monitoring your link profile are also helpful methods you can follow to increase your Google ranking and website traffic organically.

How can you Improve your Domain Authority?

To reach a good domain authority, you need to work on specific points of optimization.

Some major issues have a big impact on your site's DA rating. Below we'll show you what they are and how you can improve them

1. Test your website's responsiveness

Websites need to run smoothly on every access device, including mobile.

A responsive website is more likely to provide a satisfactory experience for all users, whether they are on a smartphone or tablet.

One of Google's ranking factors is responsiveness. So, if your site can adapt to any type of screen, it will definitely have a good impact on your SEO.

Similarly, a site with good responsiveness can achieve a high DA score.

2. Make sure pages load faster with PageSpeed ​​Insights

Fast page loading is another key parameter for good domain authority sites.

Therefore, monitoring this loading time is fundamental as a continuous task. To do this, use special tools like PageSpeed ​​Insight

Average time is 0.5 to 2 seconds. If your site is above this limit, you have reason to work on optimization

3. Get backlinks

Backlinks are essential for building a great domain authority for your website.

You need to be careful how you get these links. You must earn them, always by referencing or partnering with companies in the same industry.

A high-quality link profile will fundamentally affect your site's DA, since it is the main factor considered in the score.

To get good backlinks, you should:
1. Find backlink opportunities with top referral sources.
2. Use outbound links to form partnerships
3. Use Google Search Console report to get backlinks.
4. Pay attention to your competitors.
5. Find broken links to build backlinks.
6. Create high-quality content.
7. Earning guest posts

Guest posts are a great strategy to exchange backlinks with reputable companies in your market.

This way, you link your brand to other businesses that have good domain authority.

You must connect this in a partnership format. This exchange of posts helps you capture the authority of other companies and bring them to your audience

Besides the expertise of the partner companies, you also gain some great backlinks in the process.

So always keep guest posts in your monthly plan. If you get 1 to 2 in that period, your site will start getting more authority at a higher rate.

What Is A Good Domain Authority?

Websites that link to other high-quality sites from their website (such as Forbes or Wikipedia) have higher domain authority than websites that have no external links. These domains typically rank at DA90+

A DA between 40 and 50 is an average number, while a DA between 50 and 60 is good. 60+ DA is top.

Smaller websites and businesses that point fewer links have lower DA scores (for example, DA10-DA20).

A site starting from scratch will have a DA score until it manages to attract more inbound links from other websites.

Why Is Domain Authority Important?


In general, a higher domain authority corresponds to a better ability to rank, which in turn can increase organic traffic.

You can use DA to break down the backlink profile of websites that have higher positions in SERPs and aim for better/stronger link profiles by comparison.

What matters most to you is whether your site's DA score is higher or lower than your competition's DA score.

Having a high DA score is not the main goal when it comes to ranking your website.

Your DA is relevant as a measuring parameter between you and your competition. For example, if your keyword competition has a DA in the 30-40 range, you can aim to score higher than those competitors.

How to Increase Domain Authority

To optimize your DA, you should build website links.

Do this strategically through a process called "link building". This will create an authoritative backlink profile that indicates to Google that your website is an authority worthy of ranking higher than the competition in Google search.

You can build a natural backlink profile through inbound links from an array of authority sites that themselves have many links.

You can increase your domain authority by earning a high number of high-quality links back to your website from good domain authority sites. DA is calculated in part by the number of inbound links and the authority of the websites they originate from.

Links to your website are like votes that tell Google that your website is authoritative, trustworthy and deserves a higher ranking in the SERPs. Sites and their pages that are shared and talked about naturally attract backlinks

You can use many link building techniques like content marketing, blogger outreach, press releases and social media to increase the number of backlinks directed to your site. You can learn more about earning backlinks here.

There are best practices you can do that encourage an increase in the number of backlinks pointing to your site (and increase your DA from those inbound links). They include:

1. Picking a relevant domain name: A domain name that's easy to remember can help build your brand, but you can also try picking a domain with a specific keyword in it (like "PetersDryCleaners.com").

2. Optimizing your on-page content: including title tags, image alt tags and content, as well as making sure to include variations of your main keywords

3. Creating linkable content: Publishing high-quality content on a regular basis can help you earn more backlinks that increase your authority.

4. Improving Your Internal Linking Structure: This helps your website's user experience by passing "link juice" around your site as well as directing people to its other content.

5. Remove bad or spam links: Too many links from bad sources can have a harmful effect; Earn more about link relevance

6. Having a fast loading and mobile friendly website: Page speed and a mobile site design are two big user experience factors that affect whether someone sticks to your site.

7. Become an authority as a brand: Increasing your reputation and authority through great content and an engaged audience will help spread your site around.

8. Posting Content on Social Media: The social signal generated by links to your content on sites like Facebook is a ranking factor, so post your content to encourage social sharing.

When Does Domain Authority Decrease?

There are many reasons that could cause your domain authority to change, including:

1. The link is lost
2. A change to the way Moz calculates domain authority
3. Other sites are earning links (DA is a relative scale)

Is Good Domain Authority A Ranking Factor?


There is no data that Google's algorithm or other search engines use high domain authority as an important factor for ranking.

Tests by other companies in the SEO industry such as SEMrush and Ahrefs have indicated that the authority of individual pages has a significantly higher correlation with ranking than the DA of a site as a whole.

Google's Webmaster Trends analyst, John Mueller, confirmed that they have "no such thing as a Website Authority Score." That being said, there is evidence that domain authority indirectly affects rankings.

Domain authority is calculated in part by the number of backlinks pointing to a site's pages. The power caused by backlinks pointing to a page can go to another page on the same site using internal links.

For example, a small business page that has no high-quality backlinks from external websites pointing to it may be able to rank higher than internal links from other pages in its domain.

You may sometimes hear the term "link juice" used to describe the power exerted from one page to another through internal or external links. You can learn more about using links strategically here.

Prioritize Your Website’s Domain Authority

Increasing your website's domain authority can be a smart SEO strategy to improve your on-page conversions. The key to optimizing your website's domain authority starts with researching your competitors using MozBar or Moz's Keyword Explorer.

From there, build a collection of links to high-quality websites and you'll see your DA grow from 1 to a whopping 60.

Schedule a call with one of our consultants to learn more about how to increase your website's DA.

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